3 Different Brands, 3 Different Logo Animations
Role: Design, Animation & Sound
Branding is essential to companies & people. It’s a unique way to express a message to an audience in only a couple of seconds. I chose three brands to do logo resolves on for my multi-platform media and brand packaging class.
1. Airbnb
Compared to hotels, Airbnb is a welcoming experience that makes travel feel like home, whatever it may look like. To highlight the housing and activities that Airbnb provides, this end tag animation shows the uniqueness of each stay while pairing sound to give imagination to the feeling of a satisfied customer.
Design Board
2. Liunic On Things
Liunic On Things is a brand that commercializes illustration into fashion and accessories. It’s playful, fun, spunky and colorful. I such a fan of doodle style art, and had to do it justice. I worked on a sound design that captures the spunky punch of color and fun Liunic On Things is made of. I ran with the texture of the logo to transform it’s animation, and kept the rest simple.
3. NewJeans
New Jeans is a group of singers who bring cool back into y2k. They are famous for having a fresh look and sound within the Korean music industry despite having heavy influence from history. They are on top of trends, snappy and energetic. Translating this into the logo I focused on the motion leading up to it to create the final logo resolve.
**I am responsible for sound effects. All credit for music goes to original owners.