Tactile Design Board for Mejuri
Mejuri is a jewelry brand that focus on beauty through self-expression. Often times featuring influencers in their work, the brand expresses the importance in the vision of each individual. This branding video takes you into a blooming micro-world reflecting their consumers inner beauty.
Shot on iPhone SE 2020.
Design Board and Style Frames
Experimentation
The Set Up
Little set up shot on my dorm room floorThe Process
Some of the constraints for this branding video included working on a low budget using anything tactile. I grabbed materials around the house like makeup, stickers and old packaging. From the dollar store I grabbed shaving cream, glitter, party decoration and went into playing with the materials first.
Since jewelry is a higher price item I wanted things to shine in the light and really pull the eyes in. I experimented with composition using the set up, but realized the placement of lens was really key to capturing the best moments of lighting. This was a great way for me to explore camera and lights.